NOTES:
We will be adding notes here. Please refresh this page when instructed to do so.
As a preliminary interactive element of this conference, please take a moment to take this survey:
The following are proposed names for a product that will give you ongoing access to a large database of thousands of up-to-date corporate reports which can be used to make investment decisions.Take the survey here.
1. TechSavings.com
2. PCPavilion.com
3. BuyTech.com
4. ComputerHardwareDepot.com
5. ComputerHardwareDirect.com
| Domain Name Test | ||||
|---|---|---|---|---|
| Domain Name | Max. CPC | Avg. CPC | Avg. Position | CTR |
| ComputerHardwareDepot.com | $0.31 | $0.23 | 2.7 | 0.6% |
| BuyTech.com | $0.31 | $0.17 | 2.7 | 0.5% |
| ComputerHardwareDirect.com | $0.31 | $0.16 | 3.3 | 0.3% |
| TechSavings.com | $0.31 | $0.25 | 2.7 | 0.3% |
| PCPavilion.com | $0.31 | $0.25 | 2.8 | 0.2% |
| TOTAL | $0.31 | $0.22 | 2.8 | 0.4% |
| Product Name Test | |
|---|---|
| Product Name | Click-Through Rate |
| StockScreener 5.0 | 0.311% |
| Reuters PowerScreener | 0.265% |
| PowerInvestor | 0.255% |
| Advanced StockScreener | 0.240% |
| StockScreener | 0.214% |
| StockScreener Plus | 0.199% |
| StockScreener Enterprise | 0.193% |
| StockScreener Pro | 0.189% |
| PowerScreener 2006 | 0.188% |
| ScreenPlus | 0.180% |
| StockSource | 0.178% |
| Advanced PowerScreener | 0.167% |
| FlexiScreener | 0.167% |
| Stock Filter Pro | 0.146% |
| StockFunnel | 0.145% |
| Personal Broker | 0.135% |
| PowerScreener Plus | 0.134% |
| PowerScreener Pro | 0.131% |
| Stock Genie | 0.130% |
| MarketFilter | 0.120% |
| PowerScreener Enterprise | 0.120% |
| Enterprise Stock Screener | 0.094% |
| Product Name Test - Revised | |
|---|---|
| Product Name | Click-Through Rate |
| PowerScreener 5.0 | 0.134% |
| PowerStock Screener | 0.126% |
| PowerScreener Enterprise | 0.120% |
| PowerScreener Pro | 0.116% |
| PowerScreener Plus | 0.116% |
Data on 25,000 Companies [Headline]
INSERTED LINE FROM BELOW
Unlimited Reports. Free Sample
www.ReuterseCommerce.com
1. Company Profile Subscription
2. Company Profile Library
3. Investment Profile Subscription
4. Investment Profile Library
| Product Description Test | |
|---|---|
| Product Description | Click-Through Rate |
| Investment Profile Subscription | 0.2239% |
| Company Profile Subscription | 0.2214% |
| Company Profile Library | 0.2149% |
| Investment Profile Library | 0.2062% |
| 9% Increase Impact on Revenue | ||
|---|---|---|
| Domain Name | Beginning Campaign | With 9% Increase |
| Monthly Search Volume | 4,600,000 | 4,600,000 |
| Click-Through Rate (CTR) | 6.71% | 7.31% (9% increase) |
| Click-Throughs | 308,660 | 336,439 |
| Conversion Rate | 1.42% | 1.42% |
| Acquisitions | 4,383 | 4,777 |
| One-Year Projection | |
|---|---|
| Increase in Monthly Acquisitions | 394 |
| Increase in Annual Acquisitions | 4,728 |
| Lifetime Value of a Customer | $280.00 |
| Total Increase in Revenue | $1,323,840.00 |
We believe that the strength of the brand overpowers the rest of the ad, making the subtle changes in the copy less significant. However, if you do use a strong brand name in your name-testing ads, make sure to use it in ALL of the ads, and expect to gather more data before accurate results become apparent.
In other words, keep in mind that the ad with the highest click-through rate is not automatically the ad with the highest final conversion rate to sales. Additional testing -- through to the point of final sales -- will tell you which is the highest-converting ad.
For more on A/B split-testing, see our recent report on that topic:
http://www.marketingexperiments.com/see/1119
URLs:
1. Become an MEC Research Partner
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
NOTES:
We will be adding notes here. Please refresh this page when instructed to do so.
- PR1 announced that full subscriptions to the MarketingExperiments site are now free (no more monthly fee).- PR2 announced that KnowThis.com has named MarketingExperiments one of the best marketing sites on the Internet.
- PR3 announced that MarketingExperiments.com has helped SSWUG.ORG become the world's largest online SQL server user's community.
- PR4 announced that MarketingExperiments.com hired veteran online copywriter Nick Usborne to enhance online marketing research.
- PR5 addressed the importance of not missing the back-to-school marketing opportunity.
- PR6 announced the findings of our testing that as much as 29.5% of Google's pay-per-click traffic may be fraudulent.
- PR7 announced that marketers who ignore A/B split testing are losing millions of dollars.
| Press Release Campaign Summaries | ||||
|---|---|---|---|---|
| Press Release | Distribution | Cost | Direct Traffic | Interviews |
| PR1 | Florida, 200 editors | $165 | 589 | 0 |
| PR2 | Free wires, 200 editors | $0 | 366 | 0 |
| PR3 | Arizona, Florida, 200 editors | $330 | 285 | 2 |
| PR4 | Florida, 200 editors | $165 | 775 | 0 |
| PR5 | Free wires, 200 editors | $0 | 319 | 0 |
| PR6 | Florida, 200 editors | $165 | 456 | 2 |
| PR7 | Florida, 200 editors | $165 | 274 | 2 |
| Total | $990 | 3,064 | 6 | |
- PR8 featured the headline: "9 Year Old Donates 1000 Bears to Indian Orphans."- PR9 has this headline: "i58 Projects Helps Find Jobs, Housing for Katrina Victims."
| Additional Press Release Campaign Summaries | ||||
|---|---|---|---|---|
| Press Release | Distribution | Cost | Direct Traffic | Interviews |
| PR8 | Florida, 340 editors | $165 | 178 | 3 |
| PR9 | Florida, 3000 editors | $165 | 2,200 | 5 |
| Total | $330 | 2,378 | 8 | |
| PPC vs. Press Releases | ||
|---|---|---|
| Company | PPC Engines | Press Releases |
| MarketingExperiments.com | $0.42 per click | $0.33 per click |
| i58Projects.com | $0.32 per click | $0.14 per click |
| Google CPC Comparison | |||
|---|---|---|---|
| Press Release | Avg. CPC | Corresponding Google Keyword(s) | Avg. CPC for #1 Position |
| PR2 | $0.00 | Internet marketing | $12.25 |
| PR3 | $1.16 | SQL server | $3.67 |
| PR4 | $0.21 | copywriting | $2.80 |
| PR5 | $0.00 | merchandising calendar | $0.24 |
| PR6 | $0.36 | click fraud | $8.46 |
| PR9 | $0.08 | Katrina relief donations, hurricane Katrina | $1.00 |
| Press Release Link Generation | |
|---|---|
| Press Release | Number of Incoming Links |
| PR1 | 2,500 |
| PR2 | 3,125 |
| PR3 | 2,500 |
| PR4 | 2,500 |
| PR5 | 3,750 |
| PR6 | 5,000 |
| PR7 | 12,500 |
URLs:
1. http://www.businesswire.com/
4. Katrina Relief Effort - Image 1
5. Katrina Relief Effort - Image 2
7. Email Capture Pop-Ups Tested
8. http://www.i58projects.org/
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.