NOTES:
We will be adding notes here. Please refresh this page when instructed to do so.
| Test Site A - Natural Search Traffic | |
|---|---|
| Search Engine | May - July 2005 |
| MSN | 9,728 |
| Yahoo! | 5,371 |
| 6,826 | |
| Other | 1,563 |
| TOTAL | 23,488 |
| Test Site A - Other Traffic Sources | |
|---|---|
| Search Engine | May - July 2005 |
| Other Websites (Links) | 17,875 |
| Email and Banner Ads | 25,430 |
| TOTAL | 43,305 |
| Test Site A - PPC Traffic | |||
|---|---|---|---|
| May 2005 | June 2005 | July 2005 | |
| Cost Per Click | $0.09 | $0.09 | $0.09 |
| Total Clicks | 549,565 | 416,785 | 678,382 |
| Cost | $48,731.45 | $36,833.87 | $61,647.57 |
URLs:
1. Avoiding Unprofitable PPC Campaigns
5. Overture Keyword Suggestion Tool
7. Teoma.com
8. PayPerClickSearchEngines.com
10. Five Pay Search Engines Tested
11. Overture Tested
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
NOTES:
We will be adding notes here. Please refresh this page when instructed to do so.
| Email Copy Test Results | ||
|---|---|---|
| Email A | Email B | |
| Emails Sent | 168,733 | 168,733 |
| Clicks | 5,119 | 4,395 |
| Click-Through Rate (CTR) | 3.03% | 2.60% |
| Sales | 175 | 122 |
| Conversion (Click to Sale) | 3.42% | 2.78% |
| Conversion (Email to Sale) | 0.104% | 0.072 |
Audience Survey:
| A/B/C Split Test | |||
|---|---|---|---|
| Page A | Page B | Page C | |
| Percent of Traffic | 34% | 33% | 33% |
| New Sales | 244 | 282 | 114 |
| Change | N/A | 15.57% | - 53.28% |
| A/B Split Test | ||
|---|---|---|
| Version A (Personalized) | Version B (Institutional) | |
| Conversion Rate | 34.6% | 39.9% |
Conversion Over Time Table generated using Vertster.
Software/Services:
Conversion Booster for ASP.NET
Free A/B Split Run Testing Tool
URLs:
2. MEC Research Partnership Application
3. Conversion Rate Optimization
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
