NOTES:
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http://www.stevespanglerscience.com/index.php
http://www.drawandpaintschool.com/
http://www.crazyforbargains.com/index.html
| Conversion Rate Optimization - Test 1 | ||
|---|---|---|
| Order Form A | Order Form B | |
| Order Displays | 17,598 | 17,682 |
| Completed Orders | 1056 | 1151 |
| Conversion Rate | 6.00% | 6.51% |
| Conversion Rate Optimization - Test 2 | ||
|---|---|---|
| Order Path A | Order Path B | |
| Page 1 Unique Visits | 3908 | 2762 |
| Page 2 Unique Visits | 1374 | 1026 |
| Conversion to Page 2 | 35.16% | 37.15% |
| Page 3 Unique Visits | 43 | 42 |
| Conversion - Page 2 to Page 3 | 3.13% | 4.09% |
| Completed | 19 | 19 |
| Overall Conversion Rate | 0.49% | 0.69% |
URLs:
1. MEC Research Partnership Application
2. Order Form A
3. Order Form B
4. Order Form C
5. http://en.wikipedia.org/wiki/Automated_Clearing_House
11. 2005 Marketing Calendar (PDF)
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.