July 13, 2005

July 13 Clinic Notes

NOTES:

We will be adding notes here. Please refresh this page when instructed to do so.

http://www.stevespanglerscience.com/index.php

http://www.drawandpaintschool.com/

http://www.crazyforbargains.com/index.html


Conversion Rate Optimization - Test 1
 Order Form AOrder Form B
Order Displays17,59817,682
Completed Orders10561151
Conversion Rate6.00%6.51%


Conversion Rate Optimization - Test 2
 Order Path AOrder Path B
Page 1 Unique Visits39082762
Page 2 Unique Visits13741026
Conversion to Page 235.16%37.15%
Page 3 Unique Visits4342
Conversion - Page 2 to Page 33.13%4.09%
Completed1919
Overall Conversion Rate0.49%0.69%


URLs:

1. MEC Research Partnership Application

2. Order Form A

3. Order Form B

4. Order Form C

5. http://en.wikipedia.org/wiki/Automated_Clearing_House

6. Long Copy vs. Short Copy

7. The Order Process Tested

8. Page Weight Tested

9. Offer Pricing Tested

10. Free Trial Offers Tested

11. 2005 Marketing Calendar (PDF)


BIO:

Dr. Flint McGlaughlin

The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.

Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.

Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.

Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.

His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.

Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.

Posted by Brian Alt at 11:28 AM | Comments (0)