MEC Retailer's Research Log

January 19 Clinic Notes

NOTES:

We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.

Free Trial Test - Test Site A
Metric	Before (60-day period)	After (30-day period)
Clicks	7,418	4,470
Average CPC	$0.28	$0.28
Total Cost	$2,077.04	$1,251.60
New Customers	34	34
Cost Per Acquisition	$61.09	$36.81

Free Trial Retention Test - Test Site B
Metric	Last Day	Last Week	Last Month
Scheduled Renewals	9	44	65
Successful Renewals	7	36	57
Retention Percentage	77.8%	81.8%	87.7%

URLs:

1. MEC Research Partnership Application

2. NetFlix.com Free Trial

3. Britannica Online Free Trial

4. Macromedia Trial Downloads

5. Offer Pricing Tested

6. Content Sales Tested

7. Ideal Subscription Path Tested

8. Landing Pages Tested

9. Long Copy vs. Short Copy Tested

10. Transparent Marketing

January 5 Clinic Notes

NOTES:

We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.

eBay vs. The Rest of the Web
Year	eBay	Global B2C
1999	$2.8 Billion	$30.1 Billion
2000	$5.4 Billion	$59.7 Billion
2001	$9.3 Billion	$101.1 Billion
2002	$14.8 Billion	$167.2 Billion
2003	$23.8 Billion	$250.0 Billion

Website vs. eBay Store Conversion Rate
	Website	eBay Store	Percent Increase
Power Seller A	0.62%	0.74%	19%
Power Seller B	1.32%	2.57%	95%
Power Seller C	0.28%	3.36%	1100%
Averages	0.74%	2.22%	201%

Website vs. eBay Store Merchandising Effectiveness (Revenue Per Page-View)
	Website	eBay Store	Percent Increase
Power Seller A	$0.54	$1.89	250%
Power Seller B	$0.76	$4.12	442%
Power Seller C	$0.11	$0.86	682%
Averages	$0.47	$2.29	387%

URLs:

1. MEC Research Partnership Application

2. http://www.ebay.com/stores/

3. http://pages.ebay.com/storefronts/bestinstores.html

4. http://www.gemaffair.com/

5. eBay Referral Credit

6. Global Ecommerce Growth Numbers

7. http://www.infopia.com