NOTES:
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
| Page Weight Download Times | |||
|---|---|---|---|
| Connection Speed | 20 Kb Page | 40 Kb Page | 100 Kb Page |
| 14.4 Kbps | 12 sec | 25 sec | 62 sec |
| 28.8 Kbps | 6 sec | 12 sec | 31 sec |
| 33.3 Kbps | 5 sec | 10 sec | 26 sec |
| 56 Kbps (V.90) | 2 sec | 5 sec | 13 sec |
| 64 Kbps (ISDN) | 2 sec | 4 sec | 12 sec |
| 128 Kbps (DSL/Cable) | 1 sec | 2 sec | 6 sec |
| 256 Kbps (DSL/Cable) | <1 sec | 1 sec | 3 sec |
| Visitor Abandonment | |
|---|---|
| Page Load Time | Percent of Users Waiting |
| 10 seconds | 84% |
| 15 seconds | 51% |
| 20 seconds | 26% |
| 30 seconds | 5% |
Before: http://www.stocksignalpro.net/indexa.htm
HTML SIZE: 60K
After: http://www.marketingexperiments.com/clients/stocksignal/default.htm
HTML SIZE: 24K
CSS SIZE: 3.6K
HTML REDUCTION BECAUSE OF CSS STYLE SHEET: 60%
Site people can check with us live: www.websiteoptimization.com
URLs:
1. MEC Research Partnership Application
3. GIFCruncher
4. Long Copy vs. Short Copy Report
5. NetMechanic
6. Dr. Watson
9. CSS Tutorial
13. Firefox Browser
NOTES:
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
| Site Design Analysis Template | |||
|---|---|---|---|
| # | Diagnostic | Points | Notes |
| 1 | Is the site focused around one clear objective? | __ / 5 | |
| 2 | Has a clear problem/solution process been communicated? | __ / 5 | |
| 3 | Does the homepage have a strong enough "hook" to grab a prospect’s attention within five seconds? | __ / 5 | |
| 4 | Is there sufficient incentive for every action that prospects are asked to take? | __ / 5 | |
| 5 | Are successive degrees of involvement offered for prospects who are not yet committed to the full process? | __ / 5 | |
| 6 | Have credibility indicators been subtly and strategically placed throughout the site? | __ / 5 | |
| 7 | Does the tone of the site’s sales copy imply integrity and accuracy? | __ / 5 | |
| 8 | Are too many options being presented? | __ / 5 | Low score = too many options |
| 9 | How much information are prospects expected to "absorb" in one screen? | __ / 5 | Low score = too much info |
| 10 | Is the information being grouped on the screen in "digestible" bits? | __ / 5 | |
| 11 | Is the flow of information natural and intuitive? | __ / 5 | |
| 12 | Is the prospect’s attention being focused on the right elements, in the right order? | __ / 5 | |
| 13 | Has each element of the page been successfully "weighted"? | __ / 5 | |
| 14 | Are there too many "clicks" between the purchase decision and the product delivery? | __ / 5 | Low score = too many clicks |
| 15 | Is the site configured for the slowest connections and minimal resolutions? | __ / 5 | |
| 16 | Have the site graphics achieved optimal compression? | __ / 5 | |
| Total | __ / 80 | ||
| Percentage Score | |||
| Site Design Analysis Example | |||
|---|---|---|---|
| # | Diagnostic | Points | Notes |
| 1 | Is the site focused around one clear objective? | 4 / 5 | |
| 2 | Has a clear problem/solution process been communicated? | 4 / 5 | |
| 3 | Does the homepage have a strong enough "hook" to grab a prospect’s attention within five seconds? | 3 / 5 | |
| 4 | Is there sufficient incentive for every action that prospects are asked to take? | 3 / 5 | |
| 5 | Are successive degrees of involvement offered for prospects who are not yet committed to the full process? | 3 / 5 | |
| 6 | Have credibility indicators been subtly and strategically placed throughout the site? | 0 / 5 | |
| 7 | Does the tone of the site’s sales copy imply integrity and accuracy? | 3 / 5 | |
| 8 | Are too many options being presented? | 2 / 5 | Low score = too many options |
| 9 | How much information are prospects expected to "absorb" in one screen? | 3 / 5 | Low score = too much info |
| 10 | Is the information being grouped on the screen in "digestible" bits? | 3 / 5 | |
| 11 | Is the flow of information natural and intuitive? | 3 / 5 | |
| 12 | Is the prospect’s attention being focused on the right elements, in the right order? | 3 / 5 | |
| 13 | Has each element of the page been successfully "weighted"? | 2 / 5 | |
| 14 | Are there too many "clicks" between the purchase decision and the product delivery? | 4 / 5 | Low score = too many clicks |
| 15 | Is the site configured for the slowest connections and minimal resolutions? | 3 / 5 | |
| 16 | Have the site graphics achieved optimal compression? | 3 / 5 | |
| Total | 46 / 80 | ||
| Percentage Score | |||
URLs:
1. MEC Research Partnership Application
3. NewEgg.com
4. CompUSA.com
6. Alexa