MEC Retailer's Research Log

October 20 Clinic Notes

NOTES:

We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.

Ezine Advertising Campaign
Total Email Messages	500,000
Click-Throughs	307
Information Requests	25
Click Through Rate (CTR)	0.06%
Click-to-Action Rate	8.14%
Campaign Cost	$1000
Total Projected Revenue (12 Months)	$84,000
Return on Investment (ROI)	8300%

URLs:

1. MEC Research Partnership Application

2. http://www.prolinkz.com/

3. Web Metrics Part 1

4. Web Metrics Part 2

5. Transparent Marketing

6. Email Capture Tested

7. Email Capture Pop-Ups Tested

8. Headline Analyzer

9. Landing Pages Tested

10. Email Campaigns Tested

11. EzineAdvertising.com

12. Ezine Advertising Directory

13. EmailUniverse.com

14. E-ZineZ.com

15. Go-Ezines.com Directory

16. EzineAdAuction.com

17. Advertising in Ezines

18. Ezine-Dir.com

19. Ezine-Links.com

20. List-City.com

21. List-A-Day.com Email List Reviews

22. http://www.sswug.com/

October 6 Clinic Notes

NOTES:

We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.

Link Popularity
URL	AllTheWeb	Altavista	Google	HotBot	MSN	Yahoo!
supplementcentral.com	561	583	17	41	41	756
vitaminlife.com	1,250	1,210	666	89	95	9,550
vitaminshoppe.com	1,330	1,400	396	4,608	4,560	1,920
nutritionalsupplements.com	4,710	6,060	347	2,364	2,332	8,430

URLs:

1. MEC Research Partnership Application

2. http://www.marketleap.com/publinkpop/

3. http://www.directoryarchives.com/

4. http://www.allwebdirectories.com/

5. Website Awards Brief

6. Affiliate Marketing Brief

7. Natural Search Engines Brief

8. Google PageRank Brief

General Directories:
http://www.dmoz.org/
http://www.yahoo.com/ ($299)
http://www.about.com/
http://www.kellysearch.com/
http://www.gimpsy.com/
http://www.wowdirectory.com/
http://www.yeandi.com/
http://www.turnpike.net/directory.phtml
http://www.websavvy.cc/
http://www.411.com/
http://www.buzzle.com/
http://www.geniusfind.com/
http://www.qango.com/
http://www.business.com/
http://www.goguides.org/
http://www.gimpsy.com/
http://www.joeant.com/
http://www.xoron.com/
http://www.isedb.com/
http://www.zeal.com/ (non-commercial sites only)
http://www.hotrate.com/ (must be an editor)
http://www.webworldindex.com/
http://www.worldwidewub.org/

UK-Based Directories:
http://www.lycos.co.uk/dir/
http://www.limeysearch.co.uk/
http://www.dotukdirectory.co.uk
http://www.Splut.com
http://www.spotjockey.co.uk
http://www.redhotchilli.co.uk/
http://www.directori.co.uk/

Directories of Directories:
http://www.directoryarchives.com/
http://www.allwebdirectories.com/
http://www.alephsearch.co.uk/
http://www.hyperseek.net/
http://directory.google.com/Top/Reference/Directories/