NOTES:
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
| Test Store - Orders for 31 Days (May 20 - June 19, 2004) | |
|---|---|
| Orders | 27 |
| Total Revenue | $1,998.20 |
| Average Order | $74.01 |
| Profit Margin | 40% |
| Profit | $799.28 |
| Amazon Monthly Fee | $50.00 |
| Amazon 15% Commission | $299.73 |
| Profit After Fees | $449.55 |
| ROI | 128.54% |
| Amazon Stores - Old vs. New | ||
|---|---|---|
| Old | New | |
| Online Store Front | X | X |
| $39.99 Merchant Pro Fee | X | X |
| List up to 40,000 products | X | X |
| Comission from 6-15% | X | X |
| Products shown in zShops section of Amazon | X | X |
| Products shown as an alternative to Amazon products | Less Qualified | X |
| Products shown in regular search results | X | |
| Products shown in "MarketPlace" | Match Only | X |
| Unique pages and content | X | |
| Better product presentation and storefront | X | |
| More exposure than standard zShop | X |
The OLS stores are currently "invite only", but they have agreed to allow MEC members to apply directly. You must include the following information on your email application: name, phone number, email address, company name, and company URL.
Additionally, you must meet the following five criteria:
1. You must already have a fully functional website.
2. You must have your own inventory (no drop-shippers).
3. You must have a clear understanding of e-commerce.
4. You must be able to manage your OLS Store on your own.
5. Your store must fit into one of the following categories:
Consumer Electronics
Digital Cameras
Computers
Software
Home and Garden
Sporting Goods
Apparel
Health and Personal Care
Watches
Tools/Hardware
If you meet all of these criteria, please contact us and we will forward your information to Amazon.
URLs:
7. Register to Sell Products on Amazon.com
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
| Test Site A - PPC and Natural Search Traffic – May 2004 | ||
|---|---|---|
| Original Page | Optimized Page | |
| Unique Visits | 2,176 | 2,223 |
| Orders | 73 | 96 |
| Path Conversion Rate | 3.35% | 4.32% |
| Average Order | $75 | $75 |
| Total Revenue | $5475 | $7200 |
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Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
