NOTES:
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
Excel Spreadsheet (right-click/save-as to download)
| PPC Campaigns for Subscription-Based Sites | |||
|---|---|---|---|
| Company A | Company B | Company C | |
| Clicks | 7,333 | 20,204 | 34,863 |
| Average CPC | $0.05 | $0.19 | $0.08 |
| Campaign Cost | $366.65 | $3838.76 | $2789.04 |
| Paid Subscriptions | 3 | 69 | 63 * |
| Conversion Rate | 0.041% | 0.342% | 0.181% |
* Note: Although Company C only generated 63 paid subscribers, it also generated 2650 free subscribers.
| Break-Even Point for PPC Campaigns | |||
|---|---|---|---|
| Company A | Company B | Company C | |
| Campaign Cost | $366.65 | $3838.76 | $2789.04 |
| Paid Subscriptions | 3 | 69 | 63 |
| Break Even Point (per subscriber) | $122.22 | $55.63 | $44.27 |
URLs:
2. http://inventory.overture.com/d/searchinventory/suggestion/
3. https://adwords.google.com/select/main?cmd=KeywordSandbox
5. http://www.payperclicksearchengines.com/
12. Email Capture Pop-Ups Tested
13. Google AdWords Select Tested
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
NOTES:
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
| Test Site A - PPC and Natural Search Traffic - May 2004 | ||||
|---|---|---|---|---|
| Clicks | Total Cost | CPC | ||
| 71,245 | $4,700.27 | $0.066 | ||
| DealTime | 14,377 | $2,181.61 | $0.152 | |
| Overture | 2,572 | $290.92 | $0.113 | |
| FindWhat | 1,749 | $99.05 | $0.057 | |
| Nextag | 573 | $85.95 | $0.150 | |
| Total PPC Traffic | 90,516 | $7,357.80 | $0.081 | |
| Natural Search Traffic | 39,160 | $0 | $0 | |
| Total All Traffic | 129,676 | $7,357.80 | $0.057 | |
| Test Site B - Search Traffic for Six Months | |
|---|---|
| Search Engine | Percent of Search Traffic |
| 59.15% | |
| Yahoo! | 33.55% |
| Microsoft Network | 2.74% |
| AOL Search | 2.62% |
| AltaVista | 1.13% |
| iWon | 0.42% |
| Lycos | 0.10% |
| Dogpile | 0.09% |
| Mamma | 0.07% |
| Overture | 0.05% |
| About.com | 0.03% |
| Ask Jeeves | 0.02% |
| HotBot | 0.01% |
| Evreka | 0.01% |
| Kanoodle | 0.01% |
| DMOZ | 0.01% |
| Test Site C - Search Traffic for Six Months | |
|---|---|
| Search Engine | Percent of Search Traffic |
| 39.17% | |
| Yahoo! | 32.45% |
| Microsoft Network | 16.45% |
| AOL Search | 4.12% |
| Ask Jeeves | 3.54% |
| Netscape | 0.97% |
| MySearch (MyWay) | 0.97% |
| Dogpile | 0.44% |
| WebSearch.com | 0.28% |
| Overture | 0.28% |
| iWon | 0.26% |
| Excite | 0.25% |
| AltaVista | 0.24% |
| HotBot | 0.19% |
| AllTheWeb | 0.16% |
| Lycos | 0.11% |
URLs:
2. http://searchenginewatch.com/links/article.php/2156221
3. http://www.bruceclay.com/searchenginechart.pdf
4. http://inventory.overture.com/d/searchinventory/suggestion/
5. https://adwords.google.com/select/main?cmd=KeywordSandbox
9. http://www.kingsrivergifts.com/antique_phones.htm
10. http://www.absolut.com/ (Load this page and hit Ctrl-A to see what NOT to do.)
11. Google search results for "nigritude ultramarine"
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.