NOTES:
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
eBay Excel Spreadsheet (25 kb)
| CAMPAIGN A - $45 Price Point, 20% Margin | ||
|---|---|---|
| Metric | PPC Engine | Comparison Site |
| Order Price | $45.00 | $45.00 |
| Gross Margin | 20% | 20% |
| Gross Profit | $9.00 | $9.00 |
| Cost Per Click | $0.20 | $0.40 |
| Breakeven Conversion | 2.22% | 4.44% |
| Actual Conversion | 3.00% | 3.00% |
| Profit after Advertising | $2.33 | $-4.33 |
| CAMPAIGN B - $150 Price Point, 20% Margin | ||
|---|---|---|
| Metric | PPC Engine | Comparison Site |
| Order Price | $150.00 | $150.00 |
| Gross Margin | 20% | 20% |
| Gross Profit | $30.00 | $30.00 |
| Cost Per Click | $0.20 | $0.40 |
| Breakeven Conversion | 0.67% | 1.33% |
| Actual Conversion | 3.00% | 3.00% |
| Profit after Advertising | $23.33 | $16.67 |
| CAMPAIGN C - $700 Price Point, 20% Margin | ||
|---|---|---|
| Metric | PPC Engine | Comparison Site |
| Order Price | $700.00 | $700.00 |
| Gross Margin | 20% | 20% |
| Gross Profit | $140.00 | $140.00 |
| Cost Per Click | $0.20 | $0.40 |
| Breakeven Conversion | 0.14% | 0.29% |
| Actual Conversion | 3.00% | 3.00% |
| Profit after Advertising | $133.33 | $126.67 |
| EBAY CAMPAIGNS - $45, $150, $700 | |||
|---|---|---|---|
| Item Price | $45.00 | $150.00 | $700.00 |
| Gross Margin | 20% | 20% | 20% |
| Gross Profit | $9.00 | $30.00 | $140.00 |
| Insertion Fee | $1.20 | $2.40 | $4.80 |
| Final Value Fee * | $1.86 | $4.75 | $19.86 |
| Cost Per Successful Auction | $3.06 | $7.15 | $24.66 |
| Cost Per Unsuccessful Auction | $1.20 | $2.40 | $4.80 |
* Final Value Fees are charged as a variable percentage of the final sale price. This fee for these auctions is based on 5.25% of the first $25 plus 2.75% of the remaining price (up to $1000). eBay's fee structure is covered in detail at: http://pages.ebay.com/help/sell/fees.html
URLs:
1. http://www.sterlingtek.com/
2. http://pages.ebay.com/help/sell/fees.html
3. http://www.hammertap.com/FeeFinder.html
4. http://www.auctionworks.com/
6. http://www.certes.net/AuctionIntelligence/server/home.aspx
7. http://www.hammertap.com/deepanalysis/
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
NOTES:
We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.
| CAMPAIGN 1 - AD GROUP #1 | |||
|---|---|---|---|
| KEYWORD | MAX. CPC | AVG. CPC | AVG. POSITION |
| scanner | $0.31 | $0.16 | 1.8 |
| wireless | $0.31 | $0.00 | 3.9 |
| printer | $0.31 | $0.29 | 2.9 |
| display | $0.31 | $0.00 | 2.6 |
| hardware | $0.31 | $0.29 | 2.3 |
| computer hardware | $0.31 | $0.27 | 2.0 |
| wireless network | $0.31 | $0.00 | 4.4 |
| computer parts | $0.31 | $0.31 | 3.9 |
| wireless Internet | $0.31 | $0.00 | 5.9 |
| LCD monitor | $0.31 | $0.00 | 5.5 |
| epson printer | $0.31 | $0.00 | 3.4 |
| computer monitor | $0.31 | $0.00 | 2.8 |
| wireless LAN | $0.31 | $0.00 | 6.4 |
| wireless network | $0.31 | $0.00 | 3.7 |
| KDS monitor | $0.31 | $0.00 | 1.2 |
| OVERALL | $0.31 | $0.26 | 2.7 |
| Example CPC for Top 10 Positions | |
|---|---|
| Position | CPC |
| 1st | $ 0.80 |
| 2nd | $ 0.78 |
| 3rd | $ 0.65 |
| 4th | $ 0.60 |
| 5th | $ 0.50 |
| 6th | $ 0.50 |
| 7th | $ 0.50 |
| 8th | $ 0.50 |
| 9th | $ 0.25 |
| 10th | $ 0.10 |
URLs:
1. Search results for "news service"
2. Search results for "refinance"
3. Search results for "pet dog"
4. Google AdWords
https://adwords.google.com/select/
5. Our Previous Google AdWords Report
http://www.marketingexperiments.com/members/retailers/google_adword_sel.cfm
6. Google AdSense Tested
http://www.marketingexperiments.com/members/retailers/google_adsense.cfm
7. Google PageRank Tested:
http://www.marketingexperiments.com/members/retailers/google_pagerank.cfm
8. Overture Tested:
http://www.marketingexperiments.com/members/retailers/overture.cfm
9. Small PPC Engines Tested:
http://www.marketingexperiments.com/members/retailers/small_ppc_eng.cfm
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.