MEC Retailer's Research Log

April 21 Clinic Notes

NOTES:

We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.

Ah-Ha Traffic Test
Test Duration	27 Days
Total Clicks to Landing Page	13,120
Total Spent on Traffic	$3,759.12
Average Clicks Per Day	486
Average Cost Per Day	$139.23
Average Cost Per Click	$0.29

Ah-Ha Traffic Test (Busiest 7 Days)
Test Duration	7 Days
Total Clicks to Landing Page	4,246
Total Spent on Traffic	$1,231.55
Average Clicks Per Day	607
Average Cost Per Day	$175.94
Average Cost Per Click	$0.29

Conversion Comparison Test
Metric	Google	Overture	FindWhat	Ah-Ha
Position	Top 3	Top 5	Top 5	Top 3
Clicks	3,130	3,655	464	1,113
Average CPC	$0.33	$0.10	$0.05	$0.02
Conversion Rate	6.93%	2.65%	1.29%	0.54%
Average Order	$30.13	$79.64	$36.90	$32.37
ROI	106.73%	179.64%	219.66%	536.95%

URLs

1. Google Adwords Select Tested:
http://www.marketingexperiments.com/members/retailers/google_adword_sel.cfm

2. Overture Tested:
http://www.marketingexperiments.com/members/retailers/overture.cfm

3. Five Pay Search Engines Tested:
http://www.marketingexperiments.com/members/retailers/search_eng.cfm

4. PayPerClickSearchEngines.com
http://www.payperclicksearchengines.com/

5. Kanoodle
http://www.kanoodle.com/

6. FindWhat
http://www.findwhat.com/

7. Enhance Interactive (Formerly Ah-Ha.com)
http://www.enhance.com/

BIO:

Dr. Flint McGlaughlin

The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.

Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.

Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.

Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.

His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.

Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.

April 7 Clinic Notes

NOTES:

We will be adding notes here throughout the conference. Please refresh this page when instructed to do so.

Seven-Day A/B Split Test
End of February 2004 (7 Days)	Old Version	New Version
Hits to Registration Page	3388	3631
Free Memberships Completed	1670	2084
Percent (Free Memberships)	49.29%	57.39%
Paid Memberships Completed	33	26
Percent (Paid Memberships)	0.97%	0.72%
Total Revenue Generated	$1,263.50	$1,187.00
Average Transaction	$38.29	$45.65

Year-to-Year Comparison
February 2003	$6,233.50
March 2003	$6,451.00
Percent Increase	3.49%
February 2004	$18,324.00
March 2004	$21,025.00
Percent Increase	14.74%

PowerPoint Slides
When prompted, please view our PowerPoint presentation by clicking here and selecting "Open". You will need Microsoft PowerPoint installed on your computer to view these pages.

URLs

1. Order Forms Tested:
http://www.marketingexperiments.com/members/retailers/order_process.cfm

2. Abandoned Order Recovery:
http://www.marketingexperiments.com/members/retailers/order_recovery.cfm

3. Offer Pricing Tested:
http://www.marketingexperiments.com/members/retailers/offer_pricing.cfm

4. Email Capture Tested:
http://www.marketingexperiments.com/members/retailers/email_capture.cfm

5. Email Capture Pop-Ups Tested:
http://www.marketingexperiments.com/members/retailers/email_capture_popups.cfm

Orlando Conference

We are pleased to announce our first ever:

2004 Conversion Ratio Optimization Conference

This is your only opportunity to meet with the research team at MarketingExperiments.Com in a very small, intimate, interactive work session. You will also be able to personally talk with the highly successful research partners from our case studies and learn, firsthand, how they grew their business.

The entire event is designed to let you ask relevant questions, and get practical help with your marketing. It is unique in these six respects:

• The event is limited to just 50 executives.
• It will feature an interactive, audience-directed format with interviews, and (very small) breakout consultant sessions.
• The Speaker/Attendee ratio is just 1:5.
• Live, real-time experiments will be run during the conference.
• The conference will include an five-star dinner, where you will be seated at a small table with the speaker or expert of your choice. You'll be able to ask questions and develop new relationships. (Seating is limited; selections are first-come-first-serve. The earlier you register, the the more likely you will be able to reserve your first choice).
• It will be held in Orlando, at Disney with a single price that includes the (1)conference, the (2)dinner with an expert, and your (3)overnight hotel.

The conference will cover:

Optimizing Your Comparison Search Engine Campaigns
Optimizing Your Subscription Path
Optimizing Your Google and Overture Campaigns
Optimizing Your Order Process
Optimizing Your Landing Pages
Optimizing Your Auction Listings and Your Yahoo! Store

To find out more, please visit:
http://www.marketingexperiments.com/conf_orlando.cfm

BIO:

Dr. Flint McGlaughlin

The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.

Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.

Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.

Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.

His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.

Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.