You can make changes by hand but that would be very difficult and require and advanced understanding of Javascript and CSSP.
Books:
Dreamweaver 4 Magic, from New Riders... ISBN: 0-7357-1046-5
Extensions:
Your best course of action is to purchase Dreamweaver MX or MX 2004 and download the following extensions from PVII at http://www.projectseven.com/extensions/index.htm:
Tutorials that you may find helpful:
http://www.projectseven.com/tutorials/index.htm
Code That needs to be added to the body tag of any page that the rollover is on:
<BODY onLoad="P7_Snap('YourAnchorName','YourLayerName',500,45)" onResize="P7_ReDoIt();P7_Snap('YourAnchorName','YourLayerName,500,45)">
How To Link An External JavaScript File:
<SCRIPT language="JavaScript" type="text/JavaScript" src="YourJavascriptFileName.js"></SCRIPT>
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
NOTES:
Table 1:
| PAY SEARCH ENGINE CAMPAIGN | ||
|---|---|---|
| ITEM | CAMPAIGN A | CAMPAIGN B |
| Click Throughs | 10,000 | 10,000 |
| Cost Per Click | $ .50 | .50 |
| Conversion Rate | 1.5% | 1.5% |
| Customers | 150 | 150 |
| Average Sale | $ 39 | 39 |
| Immediate Sales | $ 5850 | 5850 |
 | ||
| Email Capture Ratio | 0 | 10% |
| Email Addresses Captured | 0 | 1000 |
| Additional Customers (8 Mailings over 120 days) | 0 | 30 |
| Additional Sales | $ 0 | 1170 |
 | ||
| Total Cost (*) | $ 5000 | 5000 |
| Total Sales | $ 5850 | 7020 |
| Gross Profit | $ 850 | 2020 |
***> What you need to UNDERSTAND: If you add up the intangible costs of time, and landing page preparation, CAMPAIGN A was unprofitable. But CAMPAIGN B netted 238% more than CAMPAIGN A. The difference was the email capture.
Table 2:
| New Subscribers Captured without the Use of a Pop-Up Window | |
|---|---|
| PERIOD | NEW SUBSCRIBERS |
| Week 1 | 37 |
| Week 2 | 42 |
| Week 3 | 44 |
| |
| Total | 123 |
Table 3:
| New Subscribers Captured WITH the Use of a Pop-Up Window | |
|---|---|
| PERIOD | NEW SUBSCRIBERS |
| Week 1 | 71 |
| Week 2 | 84 |
| Week 3 | 77 |
| |
| Total | 232 |
***> What you need to UNDERSTAND: The use of the pop-up window generated 190% of the subscribers of the original effort.
URLs
1. Email Capture Pop-Ups Tested
2. Home Page Design Tested, Part 1
3. Home Page Design Tested, Part 2
4. Pop-Up and Rollover Scripts
5. http://www.marketingexperiments.com/
To reduce the likelihood that your permission-based emails will get filtered by anti-spam protocols:
- Keep your "From:" field consistent.
- AOL 9 users and new Outlook users have to "whitelist" your email address. This is the main reason for not changing the "From:" field once you are approved.
- Get our own unique IP address for email. Consult with your list hosting provider to determine whether this is available.
- Stick to text email. HTML is filtered more often by corporate servers and some ISPs.
- Use double opt-in. Single opt-in lists stand a greater chance of being filtered or blocked.
- Limit the number of hotlinks in an email.
- Avoid certain words in the subject line to keep your "spam score" down. More on this in a future report.