1. BIO
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc.(DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
2. URLS
1. http://www.mecgroups.com/mec_research_log/archives/001253.html
3. http://www.sterlingtek.com/
3. Notes
Suppose your average order is $47, your margin is 40 percent, and it costs you an average of $3.50 to ship a package.
By setting your free shipping threshold at $50, you are losing $2.30 on every order. Here is the formula (but you do not have to understand it):
$50 – 47 = $3 -- $3 * .40% = $1.2 -- $1.2 – 3.5 = ($2.30)
But if you set the free shipping threshold at $60, you can make an additional $1.70 on every order.
$60 – 47 = $13 -- $13 * .40% = $5.2 -- $5.2 – 3.5 = $1.70
"The Can-Spam Act, signed into law Tuesday, is being touted as relief for the millions of consumers beset with unwanted e-mail. But careful readers will notice that the law is not called the "Can't-Spam" Act. There's a good reason: The law is little more than an instructional guide for how to keep pumping out millions of e-mails per hour while avoiding legal liability."
More: It's not called 'Can' Spam for nothing - CNET News.com
Free Shipping Articles:
1. Free Shipping Delivers Online Customers ****
http://www.internetnews.com/stats/article.php/2221061
2. Do Online Stores Really Need Free Shipping? ****
http://www.ecommercetimes.com/perl/story/21201.html
3. Free Shipping Keeps on Giving ***
http://directmag.com/ar/marketing_free_shipping_keeps/index.htm
4. Did E-Commerce Shoot Itself in the Foot? ***
http://www.internetnews.com/ec-news/article.php/1564271
5. Another Contender in Free Shipping ***
http://www.internetnews.com/ec-news/article.php/1380401
6. Adventures in the Shipping Wars ***
http://siliconvalley.internet.com/news/article.php/1369421
7. Free Delivery Here to Stay, Research Firm Says ***
http://www.internetnews.com/ec-news/article.php/272861
8. BarnesandNoble.com Unveils Free Shipping Promo ***
http://www.atnewyork.com/news/article.php/795661
9. E-tailers Duel on Shipping Charges ***
http://www.internetnews.com/ec-news/article.php/795131
10. Cyberian Outpost Offer Free Overnight Shipping **
http://www.internetnews.com/ec-news/article.php/98321
11. Online Mall with All Free Shipping Launches **
http://www.internetnews.com/ec-news/article.php/217201
On Amazon.com:
12. Amazon's Bezos Says Free Shipping Benefits Will Come in Time: Report ***
http://directmag.com/ar/marketing_amazons_bezos_says/index.htm
13. Amazon Coy on Free Shipping ***
http://www.internetnews.com/ec-news/article.php/1566021
14. The Shipping News ***
http://www.internetnews.com/ec-news/article.php/803711
15. Amazon Halves Free Shipping Minimum ***
http://news.com.com/2100-1017-936984.html
16. Amazon Expands Free Shipping Again ***
http://www.internetnews.com/ec-news/article.php/1452161
17. Amazon Lowers Shipping Cost Hurdle ***
http://www.internetnews.com/ec-news/article.php/1367481
18. Shipping Glitch at Amazon.com **
http://www.internetnews.com/ec-news/article.php/1471831
Related Articles:
19. Why should they buy from you? **
http://www.clickz.com/sales/traffic/article.php/3076081
20. When Greed Is Really Not Good **
http://www.clickz.com/crm/connect/article.php/837541
21. Serving Customers Online **
http://www.clickz.com/crm/connect/article.php/963151
22. When Your Customers Succeed, So Do You **
http://www.clickz.com/crm/connect/article.php/843511
23. Top Reasons for Abandoned Online Purchases **
http://www.clickz.com/crm/connect/article.php/835381
24. Use Your Inventory: Low Price, High Dividends **
http://www.clickz.com/media/agency_strat/article.php/825671
25. Negotiating Pricing: Right or Wrong? **
http://www.clickz.com/media/agency_strat/article.php/824571
26. Online Contests and Incentives **
http://www.clickz.com/media/agency_strat/article.php/866681
27. 20 Tips to Minimize Shopping Cart Abandonment, Part 1 **
http://www.clickz.com/sales/traffic/article.php/2245891
28. 20 Tips to Minimize Shopping Cart Abandonment, Part 2 **
http://www.clickz.com/sales/traffic/article.php/2248551
29. Shopping Cart Abandonment Is Not the Issue **
http://www.clickz.com/sales/traffic/article.php/3096651
1. BIO
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc.(DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
2. URLS
1. http://www.marketingexperiments.com/members/
retailers/default.cfm
2. http://www.payphoneoutlet.com/
3. http://www.bhuz.com/
4. http://www.marketingexperiments.com/members/
retailers/site_design_pt1.cfm
5. http://www.marketingexperiments.com/members/
retailers/site_design_pt2.cfm
6. http://home.snafu.de/tilman/xenulink.html
7. http://linkalarm.com/
8. http://www.netmechanic.com/
9. http://www2.imagiware.com/RxHTML/
10. http://www.htmlhelp.org/tools/validator/
11. http://validator.w3.org/
12. http://bobby.watchfire.com/bobby/html/en/index.jsp
13. http://www.anybrowser.com/
14. http://www.delorie.com/web/wpbcv.html
15. http://www.marketingexperiments.com/members/
retailers/site_compat.cfm
16. http://www.website-awards.net/howtowin.htm
17. http://www.website-awards.net/howtowin2.htm
18. http://www.awardsscoop.org/faq/winning.html
19. http://www.bton.com/glory/
20. http://www.website-awards.net/worksheet.htm
3. Results
Campaign Details | Website A | Website B |
| Submissions | 50 | 51 |
| Labor (Time to Submit) | 7.75 hours | 8 hours |
| Awards Given | 6 | 4 |
| Success Rate | 12.0% | 7.8% |
| Response Time | 6 weeks | 6 weeks |
Two sources have recently reported some shake-ups at Google that may affect your site's ranking for some popular search terms.
Search Engine Guide - 11/25/03
Quote: Starting on the 16th of November, a major shift in results was seen on Google. Veterans recognised that Google appeared to be doing a major update, not seen for many months, as reported first on WebMasterWorld who named it "Florida", continuing the tradition of naming updates rather like hurricanes. In this case it was a hurricane! As was usual with many updates, there were moans and groans as people complained about their sites falling. Many people were unaffected (including us) but the symptoms of the sites being dropped were not usual. No penalties, such as PR0, seem to have been applied against pages that had fallen - yet none of the pages targeted at specific key phrases, particularly index/home pages, appeared in the top results for these search terms. Indeed some had dropped hundreds of places and, in some cases reported, off the scale. Yet these pages did appear for obscure phrases and were obviously still in the index.
SitePro News - Google's Next Big Move
This article predicts Google's potential next move:
1. Google might start valuing inbound links within paragraphs much higher than links that stand on their own (for all we know, Google is already doing this). Such links are much less likely to be the product of a link exchange, and therefore more likely to be genuine "democratic" votes.
2. Google might look at the concentration of inbound links across a website. If most inbound links point to the home page, that is another possible indicator of a link exchange, or at least that the site's content is not important enough to draw inbound links (and it is content that Google wants to deliver to its searchers).
3. Google might take a sample of inbound links to a domain, and check to see how many are reciprocated back to the linking domains. If a high percentage are reciprocated, Google might reduce the site's PageRank accordingly. Or, it might set a cut-point, dropping from its index any website with too many of its inbound links reciprocated.
4. Google might start valuing outbound links more highly. Two pages with 100 inbound links are, in theory, valued equally, even if one has 20 outbound links and the other has none. But why should Google send its searchers down a dead-end street, when the information highway is paved just as smoothly on a major thoroughfare?
5. Google might weigh a website's outbound link concentration. A website with most outbound links concentrated on just a few pages is more likely to be a "link-exchanger" than a site with links spread out across its pages.