We're currently doing a study on website statistics and traffic measurement. The following resources have been helpful in our search:
WebTrends:
http://www.netiq.com/webtrends/default.asp
ClickTracks:
http://www.clicktracks.com/
RedSheriff:
http://www.redsheriff.com/
WebTrends Live:
http://www.webtrendslive.com/
HitBox:
http://www.hitbox.com/
HyperTracker:
http://www.hypertracker.com/
ProLinkz:
http://www.prolinkz.com/
ProLinkz Link Tracking Script:
http://www.ezine-tips.com/articles/format/20000811.shtml
Ezine Promotion: Tracking the Results of Your Efforts:
http://www.ezine-tips.com/articles/promotion/20010618.shtml
Ezine Readership Measurement Using ProLinkz:
http://www.ezine-tips.com/articles/management/20010112.shtml
Does a Perfect Web Metrics Tool Exist?, Part 1
http://www.clickz.com/res/analyze_data/article.php/1502661
Does a Perfect Web Metrics Tool Exist?, Part 2:
http://www.clickz.com/res/analyze_data/article.php/1548561
How to Interpret Web Metrics:
http://www.clickz.com/sales/traffic/article.php/992351
One Metric Can Tell the Tale: Visitation Frequency:
http://www.clickz.com/design/freefee/article.php/1459561
E-Commerce Metrics: Drowning In Your Own Data:
http://www.clickz.com/sales/traffic/article.php/911491
Metrics Identify Problems, Not Solve Them:
http://www.clickz.com/res/analyze_data/article.php/843631
Click-Through Rate, R.I.P.:
http://www.clickz.com/media/plan_buy/article.php/825831
E-Newsletter Metrics:
http://www.clickz.com/em_mkt/enl_strat/article.php/1490281
More E-Newsletter Metrics:
http://www.clickz.com/em_mkt/enl_strat/article.php/1499081
Metrics Don't Replace Marketing Judgment:
http://www.clickz.com/res/analyze_data/article.php/843831
Monitoring Visitor Conversion Using WebTrends:
http://www.jimnovo.com/WebTrends-Tracking.htm
Measuring the Value of Visitors with WebTrends:
http://www.drilling-down.com/Keyword-Value.htm
We've been looking at SparkList's Pro Marketing Package as a way of enhancing the customization and effectiveness of our email newsletters. It offers several features over SparkList's standard features. These include:
1. Click-through tracking using SparkList Pro won't just tell you how many clicks your newsletter is generating, but it will actually tell you which subscribers are clicking. These responsive members can then be sorted and sent additional mailing or offers.
2. If you send HTML email, you will also be able to determine not only how many subscribers open your message, but also which ones. This is very useful when it comes time to remarket to your most engaged readers.
3. You can collect additional information about your subscribers and include this information using mail merge commands. While SparkList's standard lists will only allow you to collect email address, first name, and last name, the Pro version lets you collect all manner of demographic information, as well as custom fields that you define.
4. Your list can be segmented by a number of different criteria, including demographics, member preferences, or other information in your list database. Sections of dynamic content can then be sent to some groups of subscribers and not to others. This allows you to customize your mailings based on user preferences or actions.
Inktomi's search partners include:
Tera/lycos
Alltheweb
Hispavista
Lycos
T Online
Inwind
Tiscali
Italiaonline
Ya.com
BT Looksmart
Telus
m-web
webcrawler
metacrawler
dogpile
Jubli
Excite
Infospace
Walla.co.il