NOTES:
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- PR1 announced that full subscriptions to the MarketingExperiments site are now free (no more monthly fee).- PR2 announced that KnowThis.com has named MarketingExperiments one of the best marketing sites on the Internet.
- PR3 announced that MarketingExperiments.com has helped SSWUG.ORG become the world's largest online SQL server user's community.
- PR4 announced that MarketingExperiments.com hired veteran online copywriter Nick Usborne to enhance online marketing research.
- PR5 addressed the importance of not missing the back-to-school marketing opportunity.
- PR6 announced the findings of our testing that as much as 29.5% of Google's pay-per-click traffic may be fraudulent.
- PR7 announced that marketers who ignore A/B split testing are losing millions of dollars.
| Press Release Campaign Summaries | ||||
|---|---|---|---|---|
| Press Release | Distribution | Cost | Direct Traffic | Interviews |
| PR1 | Florida, 200 editors | $165 | 589 | 0 |
| PR2 | Free wires, 200 editors | $0 | 366 | 0 |
| PR3 | Arizona, Florida, 200 editors | $330 | 285 | 2 |
| PR4 | Florida, 200 editors | $165 | 775 | 0 |
| PR5 | Free wires, 200 editors | $0 | 319 | 0 |
| PR6 | Florida, 200 editors | $165 | 456 | 2 |
| PR7 | Florida, 200 editors | $165 | 274 | 2 |
| Total | $990 | 3,064 | 6 | |
- PR8 featured the headline: "9 Year Old Donates 1000 Bears to Indian Orphans."- PR9 has this headline: "i58 Projects Helps Find Jobs, Housing for Katrina Victims."
| Additional Press Release Campaign Summaries | ||||
|---|---|---|---|---|
| Press Release | Distribution | Cost | Direct Traffic | Interviews |
| PR8 | Florida, 340 editors | $165 | 178 | 3 |
| PR9 | Florida, 3000 editors | $165 | 2,200 | 5 |
| Total | $330 | 2,378 | 8 | |
| PPC vs. Press Releases | ||
|---|---|---|
| Company | PPC Engines | Press Releases |
| MarketingExperiments.com | $0.42 per click | $0.33 per click |
| i58Projects.com | $0.32 per click | $0.14 per click |
| Google CPC Comparison | |||
|---|---|---|---|
| Press Release | Avg. CPC | Corresponding Google Keyword(s) | Avg. CPC for #1 Position |
| PR2 | $0.00 | Internet marketing | $12.25 |
| PR3 | $1.16 | SQL server | $3.67 |
| PR4 | $0.21 | copywriting | $2.80 |
| PR5 | $0.00 | merchandising calendar | $0.24 |
| PR6 | $0.36 | click fraud | $8.46 |
| PR9 | $0.08 | Katrina relief donations, hurricane Katrina | $1.00 |
| Press Release Link Generation | |
|---|---|
| Press Release | Number of Incoming Links |
| PR1 | 2,500 |
| PR2 | 3,125 |
| PR3 | 2,500 |
| PR4 | 2,500 |
| PR5 | 3,750 |
| PR6 | 5,000 |
| PR7 | 12,500 |
URLs:
1. http://www.businesswire.com/
4. Katrina Relief Effort - Image 1
5. Katrina Relief Effort - Image 2
7. Email Capture Pop-Ups Tested
8. http://www.i58projects.org/
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.