NOTES:
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| Email Copy Test Results | ||
|---|---|---|
| Email A | Email B | |
| Emails Sent | 168,733 | 168,733 |
| Clicks | 5,119 | 4,395 |
| Click-Through Rate (CTR) | 3.03% | 2.60% |
| Sales | 175 | 122 |
| Conversion (Click to Sale) | 3.42% | 2.78% |
| Conversion (Email to Sale) | 0.104% | 0.072 |
Audience Survey:
| A/B/C Split Test | |||
|---|---|---|---|
| Page A | Page B | Page C | |
| Percent of Traffic | 34% | 33% | 33% |
| New Sales | 244 | 282 | 114 |
| Change | N/A | 15.57% | - 53.28% |
| A/B Split Test | ||
|---|---|---|
| Version A (Personalized) | Version B (Institutional) | |
| Conversion Rate | 34.6% | 39.9% |
Conversion Over Time Table generated using Vertster.
Software/Services:
Conversion Booster for ASP.NET
Free A/B Split Run Testing Tool
URLs:
2. MEC Research Partnership Application
3. Conversion Rate Optimization
BIO:
Dr. Flint McGlaughlin
The Marketing Experiments Journal is published by Digital Trust Inc. (DTI). Dr. Flint McGlaughlin is the Director of DTI.
Dr. McGlaughlin is a pioneer in strategy and communications. His primary research is focused on discovering the most effective means to market intellectual assets across the Internet.
Dr. McGlaughlin has advised more than 1500 companies including, AT&T, The Federal Reserve, Pitney Bowes, and Merrill Lynch. He has conducted over 2000 hours of keynote speaking. He has directed the development of more than 20,000 web pages.
Dr. McGlaughlin currently serves as the Co-Executive Producer of the new FOX Family series: "Courage" - hosted by actor Danny Glover. He also serves as a senior advisor or board member to twelve growing companies, and four charitable foundations.
His writing and television production activities have, thus far, won two Tellys, an Edwin Murrough, and an Emmy.
Dr. McGlaughlin is quick to acknowledge that the research at MEC is largely dependent on the intense, focused efforts of the Lab's Leadership Team.
